Firstly, we’ll identify your ideal customer base. Knowing who you’re growing for is just as important as what you’re growing!
Next, we’ll venture into the exciting world of marketing your microgreens. Together, we’ll manage your mindset around marketing, dive into understanding your customer, build a stellar website, and kick off your email list. We’ll also harness the power of social media and master the art of in-person marketing. As an extra, I’ve included a bonus of marketing swipe files and scripts, to make your marketing journey a breeze.
In the third chapter of our journey, we demystify the art of selling. I’ll take you through a series of comprehensive guides on how to sell to different customer segments, including Farmers Markets, restaurants, grocery stores, CSAs, distributors, and direct to consumers using a subscription model. We’ll also delve into topics like growing to order, pricing your microgreens, navigating discounts and consignment, getting paid, invoicing, and choosing the right e-commerce platform.
For the cherry on top, you’ll have access to an exclusive bonus masterclass on ‘How to Land Your First Microgreens Customer’.